American Eagle underwear had an increase in marketings. These 10 unretouched pics are maybe a evidence why.

American Eagle underwear had an increase in marketings. These 10 unretouched pics are maybe a evidence why.

About a year ago, robing firebrand American Eagle’s underwear path, Aerie, stopped retouching photos of their patterns.

As their CEO Jennifer Foyle said in a statement in 2014, “There is no need to retouch beauty.”

The outcomes were beautiful.

A photo posted by aerie (@ aerie ) on Nov 9, 2014 at 4:46 pm PST

And profitable.

After putting the nix on retouching, quarterly comparable sales for Aerie were up 9 %.

9 % for that part. The next part, Q3 of 2014, up only 3 % in comparable sales. But then in the next two quarterss? Up 13% and 12 %. Coincidence? Perhaps. But I like to think it has to do with thoughts like this pic:

A photo posted by aerie (@ aerie ) on Nov 14, 2014 at 5:03 pm PST

The brand uses the hashtag #AerieReal to let its love are well aware that the photos remain unretouched.

Model Iskra Lawrence, featured below kicking around on the beach, told Elle:

“I affection my body and really don’t meet myself as a width but more of a shape.”

A photo posted by aerie (@ aerie ) on Apr 25, 2015 at 9:53 am PDT

Aerie clearly concurs!

A photo posted by aerie (@ aerie ) on Apr 3, 2015 at 11:01 am PDT

She’s featured in ads aplenty. Unretouched, of course!

Aerie also been agreed that backs are beautiful.

A photo posted by aerie (@ aerie ) on Dec 9, 2014 at 4:13 pm PST

Stomachs being stomaches are cool by them, very!

A photo posted by aerie (@ aerie ) on Nov 24, 2014 at 10:36 am PST

Don’t freak out, but Aerie also been agreed that real laughingstocks look like real laughingstock.

A photo posted by aerie (@ aerie ) on Dec 20, 2014 at 8: 03 am PST

Yes, some of these patterns have what the mainstream already traditionally considers of as “great” people. But for some reason, the usual practice is to airbrush and retouch even THAT.

These photos show that there’s no such concept as a “perfect” body; ALL people have times of #realness. And there’s nothing wrong with showing that. That’s what I love about them and what I love about this campaign.

And to their recognition, in case the simulation people don’t do it for you, the firebrand has furthermore posted photos of non-model, everyday women applying the hashtag #AerieReal to spotlight the honour that is the unretouched photo on all manner of figures and lengths.

A photo posted by aerie (@ aerie ) on Jun 12, 2015 at 11:11 am PDT

A photo posted by aerie (@ aerie ) on Mar 16, 2015 at 8: 22 am PDT

A photo posted by aerie (@ aerie ) on Mar 23, 2015 at 12:10 pm PDT

Frankly , no one necessary Aerie to tell them that it’s OK for them to have a body and to affection it without a filter. But if you ask me, more brands could get OUT of the game of body shaming and INTO the game of body positivity like Aerie.

And if Aerie is any sample, body positivity is profit positivity.

I can agree with that!

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